Minecraft on YouTube: Fan Created Videos Account for 31B Views Mc在YouTube：粉丝制作的视频获得了31亿的点击量
More people watch YouTube videos about Minecraft than any other game. Much more. And rather than YouTube views leveling off for the 5-year old game, they're growing rapidly.
更多的人在YouTube看关于Minecraft的视频而不是其他任何游戏视频。并不像YouTube其他视频点击率那样，作为一个已经有5年历史的老游戏，本应该是缓慢平稳增长的，但他们却是迅速增长的。
No, we're not talking about the "official" videos on the YouTube channel of parent company Mojang. Sure, they have a respectable amount of traffic there. But for Minecraft, which was recently purchased by Microsoft for $2.5 billion , the vast majority of its YouTube views come from videos created not by the company, but from its YouTube fans. This is known in marketing as "earned media", because it's essentially free to the brand.
不，我们不是在谈论总公司Mojang的“官方“视频在youtube上点击量。的确，他们有数量相当可观的流量。但对于Mc，这个最近被微软以25亿美元的价格收购的游戏，大部分在YouTube上的相关视频并不是由公司制作的，而是由YouTube的粉丝。这就是众所周知的以“赢得媒体”来营销。因为这本质上可以说是免费的招牌。
